Hello, I'm Lee
I'm a Brand Strategist.
I've also been called college dropout, carpenter, fisherman, Marine, bartender, and business analyst. Which Lee are you looking for?
No matter the title, I dig deeper.
As a college dropout,
I wallowed in self pity before
discovering the importance of failure.
As a carpenter,
I built docks, boat ramps, and homes.
I also noticed the nuances of creation.
As a fisherman,
I pulled gill nets at 4 a.m., learned tidal charts,
and identified subgroups of waterman.
As a Marine,
I obsessed over Naan bread, ran a patrol base,
and learned cross-cultural communication.
As a bartender,
I crafted the best mojito in Richmond, VA
and realized everyone has a story to tell.
Millennials are killing everything.
Here is where we lay the victims to rest.
Sometimes, brands miss shifting consumer trends. This is a personal collection of brands and whole industries that missed these trends, but found the perfect scapegoat.
"WHO'S THE ONE TO CALL?"
This is a Notorious B.I.G. reference. If you don't get it, check out my Instagram.